Recently, Crayon escapees CC Chapman and Steve Coulson rolled out their new company “The Advance Guard”. Refreshingly, they didn’t launch on Second Life, and even better they didn’t use Joseph Jaffe as their writer.
I don’t know much about the company (or even who the other tw0 romantic -looking figures are) apart from what I have read on Facebook; but actually the one simple (BS-free) paragraph pretty much says it all.
“The Advance Guard is a new company focused on using social media and emerging technology to create radical marketing programs. It’s led by award-winning Podcaster CC Chapman, and digital advertising veteran, Steve Coulson.”
Maybe CC learned from the mistakes at Crayon, and the Advance Guard launched efficiently on Facebook and then came straight out of the gate with a client. More than that – a live campaign, with their work for Verizon’s MyHome 2.0. Talk about “show me the money!”
There seems to be a huge gaping opportunity for a “Web 2.0” agency and I think the Advance Guard could be the guys to fill it.
One question though … who are THESE guys?